Internet Explorer – Only Browser Whose Market Share Increased In March 2012
In browser war
Apr 3rd, 2012
Internet Explorer is the only browser which increased its market share in March 2012. Every other browser saw a decline. Don’t laugh, it’s not a joke and I am not drunk. Even I am shocked to see the recent reports published by Net Applications. We recently talked about new innovative marketing strategy by Microsoft for IE 9. It seems it is working for Microsoft. They have gained a significant 1% increment in March from February even when Chrome crossed IE for one day.
So what’s the possible reason behind this? Has IE really improved that much? Is Chrome and Firefox making any basic mistake to lose market share? We recently saw that Google Chrome usage increases on weekends when people are free to choose their own choice of browsers. On weekdays employees have to use browser which is allowed in offices. Well, it seems IE is trying to play dominantly in the user base where they are already strong, in corporate user base. Chrome and Firefox have decreased the time between subsequent stable releases and they do not support more than two older releases. Chrome has a release cycle of 6 weeks so that means they won’t support their current stable version after three months. For a normal user it’s okay to update his browser on a regular basis but for corporate offices it does not make sense. They have thousands of Desktops to maintain together, so they prefer software which has longer support duration. Chrome and Firefox might be loosing market share due to this one reason and IE is scoring points here.
With a gain of .99% last month and a net gain of 1.2% global usage share over the last five months, Internet Explorer has stabilized and even reversed its usage share declines of the last few years.
Another reason behind this could be adoption of Windows 7. IE 9 is available only for Windows 7 and not for Windows XP. So as more people have started using Windows 7 more people are using IE9. IE 8 still dominating the market with almost 25% while IE 8 is close second with 15%. Windows 8 is already in pipeline by Microsoft. Reviews of Windows 8 has been exciting till now and this means further increment in browser share of IE.
So browser war is heating up. Microsoft and Internet Explorer have taken the criticism positively and they have worked hard to get back into competition. Chrome and Firefox have been steady but they did not face much competition from IE last year. This year battle is going to be interesting. Stay tuned for further updates.