THE BROWSER YOU LOVED TO HATE – Microsoft Internet Explorer’s New Ad Campaign

By Yashwant
Mar 21st, 2012
IE – The Browser  You Loved To Hate

IE – The Browser You Loved To Hate

We have seen in our recent posts about browser war how Chrome is running at a supersonic speed and how it made Firefox change its release process. We wrote a lot of good things about Chrome and Firefox but I don’t think we wrote anything good about Internet Explorer anytime. It’s not only us, almost everyone in web development community hated IE. Majority of IE users are either that who does not know much about browsers and go with the default one installed in windows or in corporate offices where installation of third party software is banned by their respective IT departments. So we can say IE is the browser we love to hate and now it’s official.  

Well, It seems even Microsoft is aware about this hatred and for a surprise they have taken all the criticism in a positive manner. Microsoft has come up with a new ad campaign title as The Browser You Loved To Hate. IE has accepted that people had abused IE a lot in recent times but they want a makeover now. IE9 is supposedly written from scratch and it might change people’s perspective about IE. At least this website tries to show that only. A lot of testimonials from some very respected news papers and blogs. The truth can only be experienced by using it. We have seen a lot of interesting ad campaigns from Microsoft and Google in recent past; let’s see how much popularity this campaign can gain for IE.

The Browser You Loved To Hate – Microsoft’s New Ad Campaign

The Browser You Loved To Hate – Microsoft’s New Ad Campaign


Internet Explorer is fast. Sound like an oxymoron? Well, it’s not anymore. The latest release loads your favourite sites faster according to both real world site performance tests and industry benchmarks likeSunSpider.

– New York Times

It looks like browser war is not going to end in coming time. Only player who was not taking the game seriously was IE but with IE9 and IE10 things have changed. Chrome and Firefox have to come up with something new and interesting to keep IE out of competition. I tried IE9 recently and I must admit it’s much better than its predecessors and it can present a serious challenge for Firefox and Chrome. Let’s wait and watch what other browsers have in their kitty to offer. 

About the Author

- An avid reader and a big time comics fan. A software engineer by profession who loves writing code and make things work.

2 Responses to “THE BROWSER YOU LOVED TO HATE – Microsoft Internet Explorer’s New Ad Campaign”

  1. […] to see the recent reports published by Net Applications. We recently talked about new innovative marketing strategy by Microsoft for IE 9. It seems it is working for Microsoft. They have gained a significant 1% […]

  2. […] war is getting serious day by day. We recently discussed about The Browser You Loved To Hate campaign by Microsoft to stay ahead in browser market with latest version of IE but it seems Google […]

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