Google loosing search market ?? Not yet
Aug 11th, 2011
Do not get shocked by first part of title. Google is still the leader of search engine market and that too by a very huge margin. News flashes are saying that Google lost some % of users in July 2011 then in June 2011. Well, you might be wondering if it’s true. It is true but the % is too less to be hyped. ComScore Inc. who measures the digital world by volume of users using any specific service, released its July 2011 U.S. Search Engine Rankings yesterday and some news agencies used the data to create a hype.
Here is the data as per ComScore Inc,
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
I know you must be laughing now on the complete hype, Google lost only 0.4% of search results. Its share came down from 65.5% to 65.1% which is still much higher than rival Yahoo! which is on second rank with 16.1%. Yahoo must be really happy with their 0.2% gain as Google is trying hard to push all rivals out of market with their regular updates in search technology to provide better results to users. One more thing to mention is these results are “Explicit Core Search” which means these are results where user’s interaction is not taken into account. With Google’s +1 and generating search results according to user data, actual % will be higher than this one.
Yahoo! and Microsoft are trying hard to beat Google in every domain but it doesn’t seem probably at least in near future. Google has already won email and browser wars but in search engine segment there isn’t any war. Microsoft and Yahoo! are far behind in competition to call this a war. Let’s hope Microsoft and Yahoo! comes with something better in their search technology so that there is competition in this market also and end users can have a richer search experience.